SMIRNOFF
SMIRNOFF SPICY TAMARIND MADE SMIRNOFF FAMILY THE NO. 1 VODKA IN MEXICO DOUBLING IT VALUE SIZE.
Smirnoff Spicy Tamarind is a Mexican pride!
From our rich culture to the world, this product developed, incubated and changed the mexican market dynamic not only within the spirits industry in the spiced flavored segment, but in the food and beverages industry as well.
IT WAS LISTED AS GLOBAL DIAGEO INNOVATION OF THE YEAR IN 2020, AND EFFIE WINNER FOR BEST LAUNCH OF PRODUCT OR SERVICE
This was the result of a brand stablishing a new level of experience and communication with its consumer, through a cultural intelligence model, bringing to life an unprecedented disruption to mexican culture.
Standing out as the voice of mexican Gen Z empowering diversity and inclusion, impacting over 40 million people in LATAM through the movement “No te lo voy a explicar” sponsored by latin celebrities changing the game in the world such as Maluma and Karol G.