I’M KNOWN FOR SHAKING THINGS UP, AND HELPING BRANDS GROW LIKE CRAZY AT ANY STAGE.

Founded by Paulina Aguilar Neville, an accomplished innovation expert in the spirits industry and exceptional marketeer with over 18 years of experience (AB InBev, Pepsico, Diageo).

Paulina has a proven track record of disrupting category dynamics, helping brands at all stages to grow exponentially. As Marketing Director she has successfully built brands in mexican culture, reshaping spirits category in México
in the last 10 years.

WE SPECIALIZE IN INNOVATION DEVELOPMENT FROM IDEATION TO LAUNCH PLAN, ANY KIND OF BUSINESS ACCELERATION, AND CREATING CULTURAL RELEVANCE FOR ALL KINDS OF BRANDS.

AWARDS

Bronze Effie 2024:
Johnnie Walker Blonde Launch

Mujeres de altura 2023
(Informa BTL)

58 Marketing Woman 2023
(Merca 2.0)

Global Diageo Innovation of the year 2022:
Johnnie Walker Blonde “Best Big Innovation”

Global Kantar Creative Effectiveness Award 2022: Buchanan’s Two Souls campaign “La unión de dos grandes"

41+1 LGBTQ+ Executives 2020 making the difference for the cause in Mexico
(Grupo Expansión)

Global Diageo Innovation of the year 2020: Smirnoff Tamarind “Performance & Spirits Category Disruption”

Design Week Awards 2020:
2D Graphics Smirnoff Tamarind package

The Drum Design highly commended Award 2020: Smirnoff Tamarind pack

CONFERENCES

What a Woman 2023: Vision a futuro y progreso colectivo

PRESS

58 Marketing Women

PRESS