JOHNNIE WALKER BLONDE
PROUDLY LISTED AS
GLOBAL DIAGEO INNOVATION OF THE YEAR 2022
AND
EFFIE WINNER IN LATAM FOR BEST LAUNCH OF PRODUCT OR SERVICE
With the creation of this Made to be mixed Blonde Label, from Johnnie Walker family, I led the transformation of the whole whisky category into new cultural codes, new ways of enjoyment, and accelerating Johnnie Walker family recruitment.
